Not A Perfume

Perfume Pyramid

Longevity

Sillage

When To Wear

Pros & Cons

Reviews

1. L

   Luna Bianchi Ok March 28, 2026

   Everyone keeps talking about Not A Perfume, so I finally gave it a proper test. Give it a little time and Cetalox® comes forward — smooth and well done. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. It lasts through a full workday on me, which is exactly what I want. Worth sampling before committing to a bottle.
2. Y

   Yara Kim Love April 9, 2026

   A couple of wears in, Not A Perfume has really grown on me. Give it a little time and Cetalox® comes forward — smooth and well done. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. It projects politely for a couple of hours, then stays close and cosy. This one gets my highest praise — beautiful from start to finish.
3. L

   Lila Mancini Like April 17, 2026

   I picked up Not A Perfume (2010) mostly on a whim, and it turned out to be a pleasant surprise. Give it a little time and Cetalox® comes forward — smooth and well done. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. Projection stays close for the first hour, then becomes a soft, pleasant aura. A solid addition for anyone who enjoys this style.
4. H

   Hugo Ali Love April 18, 2026

   I keep reaching for Not A Perfume more than I expected to. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. The heart is the best part for me: Cetalox® feel carefully balanced. The drydown lingers pleasantly, and I do not need to reapply at lunch. I would happily buy a full bottle.
5. N

   Naomi Khan Like May 15, 2026

   A decant of Not A Perfume sat in my box for weeks before I finally wore it. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. The heart is the best part for me: Cetalox® feel carefully balanced. It wears beautifully in the office; I can still catch it on my scarf at the end of the day. A solid addition for anyone who enjoys this style.
6. I

   Iris Berg Like May 21, 2026

   A friend passed me a decant of Not A Perfume (2010) and I wasn’t prepared for it. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. Give it a little time and Cetalox® comes forward — smooth and well done. I get about four to six hours before it turns into a skin scent. A very likeable composition that is easy to appreciate.
7. L

   Luna Popescu Love June 5, 2026

   A decant of Not A Perfume sat in my box for weeks before I finally wore it. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. Give it a little time and Cetalox® comes forward — smooth and well done. It performs better in warmer weather — in the heat it opens up nicely. Easily one of my favourite finds this season.
8. Z

   Zoe Hale Like June 6, 2026

   Everyone keeps talking about Not A Perfume, so I finally gave it a proper test. Give it a little time and Cetalox® comes forward — smooth and well done. The heart is the best part for me: Cetalox® feel carefully balanced. Performance is consistent: comfortable sillage and several hours of wear on my skin. A solid addition for anyone who enjoys this style.
9. M

   Mara Okafor Love June 8, 2026

   Picked up a sample of Not A Perfume after reading the community buzz (2010). After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. The heart is the best part for me: Cetalox® feel carefully balanced. Three sprays last me most of the day without ever becoming cloying. Full-bottle worthy without a doubt.
10. B

    Beau Lefèvre Ok June 11, 2026

    I keep reaching for Not A Perfume more than I expected to. Give it a little time and Cetalox® comes forward — smooth and well done. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. It projects politely for a couple of hours, then stays close and cosy. Pleasant, though I would not call it essential.
11. A

    Amir Tanaka Like June 20, 2026

    My first Juliette Has A Gun experience was this one, Not A Perfume (2010). After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. The heart is the best part for me: Cetalox® feel carefully balanced. In cooler weather it sits closer to the skin, which I actually prefer here. A very likeable composition that is easy to appreciate.
12. Y

    Yara Pierce Love July 1, 2026

    I keep reaching for Not A Perfume more than I expected to. The heart is the best part for me: Cetalox® feel carefully balanced. Give it a little time and Cetalox® comes forward — smooth and well done. It projects politely for a couple of hours, then stays close and cosy. This has earned a permanent spot in my rotation.
13. R

    Ravi Novak Ok July 9, 2026

    Picked up a sample of Not A Perfume after reading the community buzz (2010). The heart is the best part for me: Cetalox® feel carefully balanced. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. In cooler weather it sits closer to the skin, which I actually prefer here. I enjoy it when I wear it, yet I rarely think of reaching for it.
14. N

    Nina Novak Like July 12, 2026

    For a 2010 release, Not A Perfume deserves more attention than it gets. The heart is the best part for me: Cetalox® feel carefully balanced. Give it a little time and Cetalox® comes forward — smooth and well done. In cooler weather it sits closer to the skin, which I actually prefer here. I reach for it often and always enjoy the wear.
15. T

    Tess Park Like July 22, 2026

    Everyone keeps talking about Not A Perfume, so I finally gave it a proper test. Give it a little time and Cetalox® comes forward — smooth and well done. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. It lasts through a full workday on me, which is exactly what I want. A very likeable composition that is easy to appreciate.
16. I

    Idris Meyer Love July 27, 2026

    I picked up Not A Perfume (2010) mostly on a whim, and it turned out to be a pleasant surprise. Give it a little time and Cetalox® comes forward — smooth and well done. The heart is the best part for me: Cetalox® feel carefully balanced. Projection stays close for the first hour, then becomes a soft, pleasant aura. This one gets my highest praise — beautiful from start to finish.
17. R

    Ravi Fielding Ok July 28, 2026

    I have owned Not A Perfume for a while now and my opinion has only gotten stronger. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. The heart is the best part for me: Cetalox® feel carefully balanced. The trail is there if someone steps close, not across the room. It is fine, but it does not stand out in my collection.
18. E

    Elias Khan Ok July 30, 2026

    I needed a full wearing before I made my mind up about Not A Perfume. The heart is the best part for me: Cetalox® feel carefully balanced. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. It projects politely for a couple of hours, then stays close and cosy. I enjoy it when I wear it, yet I rarely think of reaching for it.
19. D

    Daniel Berg Like August 2, 2026

    Everyone keeps talking about Not A Perfume, so I finally gave it a proper test. Give it a little time and Cetalox® comes forward — smooth and well done. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. It is not the loudest scent I own, but the balance suits it well. I can see this getting a lot of wear in my collection.
20. K

    Kai Lindberg Love August 2, 2026

    Picked up a sample of Not A Perfume after reading the community buzz (2010). After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. The heart is the best part for me: Cetalox® feel carefully balanced. In cooler weather it sits closer to the skin, which I actually prefer here. Full-bottle worthy without a doubt.
21. V

    Vera Sørensen Love August 11, 2026

    Picked up a sample of Not A Perfume after reading the community buzz (2010). The heart is the best part for me: Cetalox® feel carefully balanced. After about twenty minutes the heart settles into Cetalox®, which is where the fragrance really shines. It performs better in warmer weather — in the heat it opens up nicely. I would happily buy a full bottle.
22. O

    Oscar Pierce Like 4 weeks ago

    I needed a full wearing before I made my mind up about Not A Perfume. Give it a little time and Cetalox® comes forward — smooth and well done. The heart is the best part for me: Cetalox® feel carefully balanced. It is not the loudest scent I own, but the balance suits it well. Well done — recommended if the notes appeal to you.
23. I

    Ingrid Jansen Like 2 weeks ago

    I’ve been wearing Not A Perfume on and off for a few weeks now (2010). Give it a little time and Cetalox® comes forward — smooth and well done. The heart is the best part for me: Cetalox® feel carefully balanced. Longevity is moderate and the trail is noticeable without being loud. I reach for it often and always enjoy the wear.