Once reserved for the Middle East, oud is now a mainstay of mainstream releases. From Oud Wood to Oud for Greatness, here is how the darkest wood took over the world.
Why it matters
In a market where attention is the rarest ingredient, understanding how fragrances travel from the perfumer’s organ to your wrist has never been more important. This article is part of our ongoing coverage of the perfume world.
“Perfume is the most intense form of memory.”
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