The fragrance market keeps splitting. Niche brands grow in double digits while designer launches double down on freshness. We break down the numbers and the trends that define the current moment.
Why it matters
In a market where attention is the rarest ingredient, understanding how fragrances travel from the perfumer’s organ to your wrist has never been more important. This article is part of our ongoing coverage of the perfume world.
“Perfume is the most intense form of memory.”
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